Flamenco, horses, and sherry. These are the keywords of the town of Jerez.
Jerez is the birthplace of flamenco dance (whose fame is shared with Seville). Today this dance still makes an important part of the daily life of the inhabitants of this beautiful city. Just like sherry. There are some famous sherry houses in the city - such as Tio Pepe and Sandeman that you can visit and where you can do a tasting.
Less visible is the "Royal Andalusian School of Equestrian Art" though it has a big name! You can visit this school where some of the best horses and riders perform an equestrian ballet.