Just like Milan, Rome is a cult for shopping. The eternal city is full of elegant shops, megastores and big brands shops, in the city center or on the outskirts. The hotspot for high fashion is the Tridente area; it stretches to Piazza di Spagna, Via Condotti, till Piazza del Popolo. It's the city's luxury center - loved by tourists and Romans - and one of the most expensive shopping areas in Italy.

Via Condotti (its complete name is Via dei Condotti) dates to the ancient Roman era. It was already a fashionable street in the18th-century when Caffé Greco opened its doors and was frequented by Goethe and Byron. Today it is a heaven for shopaholics.

Most of Via Condotti is known for its fashion boutiques, including Gucci, Valentino, Armani, Prada, Ferragamo, Dolce & Gabbana. However, you will as well find highly skilled dressmakers, bookshops, and porcelain boutiques.